Google blocked 780 million bad ads in 2015

Thomson ReutersSundar Pichai, Senior Vice President for Products, delivers his keynote address during the Google I/O developers conference in San FranciscoGoogle banned almost 800m �bad� ads from its online ad networks last year as the web giant continued to crack down on advertising fraud.<br>The company said that it disabled more than 780m ads last year, an almost 50% increase on 2014. Google also said that this year would see a major focus on stepping up efforts to fight back against bots - software applications that mimic the behaviour of internet users.<br>�In 2016, we�re planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots,� said Sridhar Ramaswamy, senior vice president of ads and commerce at Google, in a blog post on Thursday. �We want to make sure all the ads you see are helpful and welcome and we�ll keep fighting to make that a reality.<br>The move comes amid rising scrutiny and criticism by advertisers of the actual efficacy of campaigns run across Google�s networks.<br>The company said that its bad-ad fight in 2015 focused on areas including those that carry malware, promote fake goods or weight-loss scams, or phishing for personal information by financial fraudsters.<br>�Through a combination of computer [http://www.search.com/search?q=algorithms algorithms] and people at Google reviewing ads, we�re able to block the vast majority of these bad ads before they ever get shown,� Ramaswamy said. �We�ve invested in sophisticated technology and a global team of 1,000-plus people dedicated to fighting bad ads.�<br>Ramaswamy provided some specific figures about the crackdown in 2015:<br><br><br><br>Google stopped showing ads on more than 25,000 mobile apps because of policy violations.<br><br>The company said it rejected more than 1.4m applications from website and app developers who wanted to run Google ads but not follow policies.<br><br>Over 17m ads that misled or tricked people into clicking on them, such as system warnings, were rejected.<br><br>More than 10,000 sites and 18,000 accounts were suspended for trying to sell counterfeit goods.<br><br>More than 12.5m ads were blocked for breaking Google�s rules on promoting healthcare and medical products.<br><br>More than 30,000 sites were banned for making misleading weight-loss claims.<br><br>Nearly 7,000 sites were blocked for phishing for web users� personal information.<br><br>More than 10,000 sites offering unwanted software were disabled.<br>This article originally appeared on guardian.co.uk <br>This article was written by Mark Sweney from The Guardian and was legally licensed through the [http://www.Reddit.com/r/howto/search?q=NewsCred%20publisher NewsCred publisher] network.<br>SEE ALSO: 41 of the trickiest questions Google will ask you in a job interview<br><br>If you have any queries concerning exactly where and how to use weight loss 98028 ([http://michigangirl.wun.admin.isaev.info/?a%5B%5D=%3Ca%20href%3Dhttp%3A%2F%2Fbestbookreview.net%2Fburn-the-fat-feed-the-muscle-review.html%3Eclick%20here%20to%20read%3C%2Fa%3E Read Far more]), you can get in touch with us at our web-site.